BRINDCO HISTORY


Brindco Sales Limited is India’s leading importer and distributor of Alcoholic beverages. Brindco is a family owned and controlled organization with branches in Delhi, Mumbai, Bangalore, Chandigarh, Chennai, Goa, Kolkata, Lucknow, Jaipur, and Hyderabad.

 


BRINDCO DISTRIBUTOR NETWORK


Brindco is one of the few distribution companies that have a dedicated sales force for On Trade and Off Trade with point-to-point distribution respectively, giving the much-needed focus for building brands for our principals. The history of Brindco Limited dates back to 1967 when the company was established by Mr. Brinder Pal Singh, to distribute imported alcoholic products. After prohibition of imports in 1972, Brindco started distributing Indian Produced Liquor and beer by McDowell & co and United Breweries. For the last 43 years, we have been associated with the above companies, creating powerful brands for them. Brindco is also one of the largest sellers for the above companies and has exclusive distribution rights in each of the territories we operate. In addition to distribution, Brindco is also focused on achieving the right volume/brand mix for our principals to achieve required profitability targets along with building the image of our brands. Brindco Limited is also a distributor for United Distillers (India) in Delhi selling its various Locally Bottled Scotch Brands. Also, continuous re-investment in business assets over the years, has made Brindco a virtually debt free company which allows its internally generated profits for investing in strategic assets for further enhance its business.

In 2000, the company created a separate divison ‘Brindco International’ for the marketing of global wines, spirits and beer. Today, Brindco International, headed by Mr Aman Dhall is the largest importer of Branded spirits in the country with over 300 labels of wine under its portfolio and pan Indian distribution.

In 2007, the famous Wine Business International has voted Brindco as India’s best wine importer.